PRIVACY POLICY

Last updated: 28 September 2026

TOUR NOIR respects your privacy and handles personal data transparently and carefully. This Privacy Policy explains what information we collect through tournoir.ch, why we collect it, how it is used, which service providers assist us, and the rights available to you.

This policy is intended to comply with the Swiss Federal Act on Data Protection (FADP). Where applicable, we also follow the requirements of the European Union General Data Protection Regulation (GDPR).

1. Who Is Responsible for Your Data?

The controller responsible for the processing of personal data through this website is:

TOUR NOIR, operated by Sarah Kowalczyk
Hauensteinstrasse 137
4059 Basel
Switzerland

Email: info@tournoir.ch
Website: https://tournoir.ch

Please contact us at the address above if you have questions about this policy or wish to exercise your data-protection rights.

2. Information We Collect

Depending on how you use the website, we may collect:

  • Your name, email address, telephone number and billing address
  • Account and login information
  • Order details, purchased products, transaction amount, currency and payment status
  • Stripe transaction identifiers and limited payment information, such as card type and the final digits of a payment card
  • Download permissions and records relating to digital-product access
  • Information submitted through contact forms, emails or comments
  • Newsletter subscription and consent information
  • Newsletter engagement information, such as whether an email was opened or a link was selected
  • IP address, browser type, device information, referring page and general website-usage information
  • Cookie identifiers and consent preferences
  • Fraud-prevention, security and technical log information

We do not receive or store complete payment-card numbers. Payment-card information is handled securely by Stripe.

3. Why We Process Personal Data

We process personal data for the following purposes:

  • To process purchases and provide access to digital products
  • To create and administer customer accounts
  • To send order confirmations, download links and essential service communications
  • To provide customer service and respond to questions
  • To prevent fraud, misuse and security incidents
  • To comply with accounting, tax and other legal obligations
  • To send newsletters and the Swiss Regions welcome resource to subscribers
  • To understand how visitors use the website and improve its content, shop and performance
  • To measure the effectiveness of content and Pinterest activity
  • To administer comments and prevent spam
  • To establish, exercise or defend legal claims

Where the GDPR applies, these activities are based on one or more of the following legal grounds:

  • Performance of a contract or steps requested before entering into a contract
  • Compliance with legal obligations
  • Our legitimate interests in operating, securing and improving the website and business
  • Your consent, particularly for newsletters and nonessential analytics or marketing cookies

You may withdraw consent at any time without affecting processing that occurred before withdrawal.

4. Shop Orders, Customer Accounts and Downloads

Our shop is operated using WordPress and WooCommerce.

When you make a purchase, we process information including your name, contact information, billing address, order contents, purchase price, IP address, payment status and transaction details. This information is needed to complete the transaction, deliver your digital guide, provide customer support and maintain legally required records.

If you create a customer account, we store the account information you provide and information connected with your orders and download access. You may request deletion of your account, although we may retain information that must be kept for accounting, tax, fraud-prevention or legal purposes.

WooCommerce also records download permissions and access information so that purchased digital products can be delivered securely.

5. Payments Through Stripe

Payments are processed by Stripe. When you make a payment, Stripe receives payment and transaction information necessary to authorize the transaction, prevent fraud, process refunds and manage disputes.

TOUR NOIR does not receive or store your complete payment-card number. We may receive limited information from Stripe, including payment status, card type, the final digits of the card and a transaction identifier.

Stripe may process information in Switzerland, the European Economic Area, the United States, India and other countries in which Stripe and its service providers operate. Stripe uses recognized data-transfer safeguards where required.

Stripe’s privacy information is available at:

https://stripe.com/privacy

6. Newsletter and Hostinger Reach

If you voluntarily subscribe to the TOUR NOIR newsletter, we process your email address and any optional information you provide. We may also record the date and method of subscription and information about newsletter delivery, openings and link selections.

Newsletter information is processed through Hostinger Reach. We use it to:

  • Deliver the Swiss Regions welcome resource
  • Send occasional TOUR NOIR editorial news, product information and travel inspiration
  • Administer subscriptions and unsubscribe requests
  • Understand general newsletter performance

Newsletter processing is based on your consent. You may unsubscribe at any time using the unsubscribe link included in each marketing email or by contacting info@tournoir.ch.

Unsubscribing does not affect essential transactional emails connected with an order. We may retain a minimal suppression record so that we can respect your request not to receive further marketing.

We do not add shop customers automatically to the newsletter solely because they made a purchase.

Abandoned-cart reminders
If you have consented to receive marketing communications and begin but do not complete a purchase, TOUR NOIR may use your email address and limited cart information to send a reminder through Hostinger Reach. You may unsubscribe from these messages at any time using the link provided in the email.

Hostinger’s privacy information is available at:

https://www.hostinger.com/legal/privacy-policy

7. Website Analytics and Pinterest Measurement

With your consent, we use Google Analytics through Google Site Kit to understand how visitors use the website. Google Analytics may process information including:

  • IP address or information derived from it
  • Browser and device information
  • Approximate location
  • Pages viewed and time spent on the site
  • Referring website
  • Interactions with website features and shop pages
  • Cookie and online identifiers

We use this information in aggregated form to understand readership, improve the website and evaluate the performance of TOUR NOIR content and product pages.

We also use Pinterest measurement tools to understand interactions with TOUR NOIR content on Pinterest and, where applicable, activity connected with visits from Pinterest. Pinterest may receive device, browser, cookie, page-view and interaction information.

Google Analytics and Pinterest measurement are nonessential services. They are activated only after consent where consent is required. You may reject them or withdraw your consent through the website’s cookie-preference controls.

Google’s privacy information is available at:

https://policies.google.com/privacy

Pinterest’s privacy information is available at:

https://policy.pinterest.com/privacy-policy

We do not sell personal data to Google, Pinterest or any other party.

8. Cookies and Similar Technologies

The website uses cookies and similar technologies.

Necessary cookies

Necessary cookies support functions such as:

  • Maintaining the shopping cart
  • Processing checkout
  • Providing secure customer-account access
  • Remembering cookie preferences
  • Delivering purchased downloads
  • Protecting the website from fraud and misuse
  • Remembering comment-form information when requested

These technologies are required for the website and shop to function properly.

Analytics and measurement cookies

With your consent, analytics and Pinterest measurement technologies help us understand website use and content performance.

You may accept or reject nonessential technologies using the cookie banner or cookie-preference controls. You can also restrict or delete cookies using your browser settings. Disabling necessary cookies may prevent parts of the shop from working correctly.

If we introduce additional analytics, advertising or profiling technologies, we will update this policy and the website’s consent controls.

9. Comments and Gravatar

When visitors leave comments, we collect the information entered in the comment form together with the visitor’s IP address and browser user-agent information to assist with security and spam detection.

An anonymized value created from an email address may be sent to the Gravatar service to determine whether the commenter uses Gravatar. After a comment is approved, the associated profile image may be publicly visible alongside the comment.

Approved comments and the name supplied by the commenter are publicly visible. Please do not include sensitive or private information in a public comment.

Automattic’s privacy information, which includes Gravatar, is available at:

https://automattic.com/privacy/

10. Contact Forms and Correspondence

When you contact us through the website or by email, we process the information you provide, such as your name, email address and message, to respond to your request.

We may retain correspondence when necessary to provide customer service, document business communications, resolve disputes or comply with legal obligations.

11. Hosting, Security and Transactional Email

The website and related data are hosted through Hostinger. Hostinger may process server logs, IP addresses, technical information, website data, backups and email-delivery information to provide hosting, security, backup and email services.

Order confirmations, download links, password messages and other essential service emails may be transmitted through Hostinger email infrastructure.

We use reasonable technical and organizational safeguards designed to protect personal data against unauthorized access, loss, misuse or alteration. However, no internet transmission or storage system can be guaranteed to be completely secure.

12. Social Media and External Content

The website contains links and sharing functions connected with services such as Instagram, Facebook and Pinterest.

Ordinary social-media links do not create a TOUR NOIR newsletter subscription. When you select a social-media link or button, you leave our website or interact with the relevant platform. That platform may process information according to its own privacy policy.

Articles may also contain links to or embedded content from external websites. Embedded content can behave as though you visited the external website directly and may allow the external provider to collect device, cookie or usage information.

13. Service Providers and Data Recipients

We disclose personal data only when necessary to operate the website, process purchases, deliver communications, comply with legal obligations or protect legitimate interests.

Relevant recipients may include:

  • Hostinger, for website hosting, backups, email and Hostinger Reach
  • Stripe, for payment processing and fraud prevention
  • WooCommerce and WordPress service components used to operate the shop
  • Google, for consent-based website analytics
  • Pinterest, for consent-based measurement
  • Spam-prevention and website-security providers
  • Professional advisers, accounting providers or public authorities where legally required

Service providers are permitted to process personal data only for the relevant services or according to their own legally defined responsibilities.

14. International Data Transfers

Some service providers process personal data outside Switzerland.

Depending on the service, information may be processed in Switzerland, the European Economic Area—including Cyprus, Ireland, Luxembourg and Lithuania—the United States, Canada, India or other disclosed service locations.

Where personal data is transferred to a country without an officially recognized adequate level of protection, the provider or TOUR NOIR relies on appropriate safeguards. These may include recognized standard contractual clauses, contractual data-protection obligations or an applicable data-privacy framework.

15. How Long We Retain Information

We retain personal data only for as long as it is needed for the purpose for which it was collected or to meet legal obligations.

In general:

  • Information required as an accounting record is retained for ten years from the end of the relevant financial year.
  • Completed-order information is retained to meet accounting, tax, contractual and legal obligations.
  • Pending, failed or canceled order information is retained only for a limited period needed to diagnose payment problems, prevent fraud or assist the customer, after which it is deleted or anonymized.
  • Customer-account information is retained while the account or download access remains active, unless deletion is requested or continued retention is legally required.
  • Newsletter information is retained until you unsubscribe or the service is discontinued. A minimal suppression record may be kept to honor an unsubscribe request.
  • Contact correspondence is normally retained for up to two years after the matter is concluded, unless a longer period is necessary for contractual or legal reasons.
  • Published comments may remain for as long as the relevant article remains available, subject to valid correction or deletion requests.
  • Security logs and backups are retained according to limited technical and security cycles.

Where information is no longer required, it is deleted or anonymized.

16. Your Rights

Subject to applicable law, you may request:

  • Confirmation of whether we process personal data about you
  • Access to the personal data we hold about you
  • Correction of inaccurate or incomplete information
  • Deletion or anonymization of information that is no longer required
  • Restriction of or objection to certain processing
  • Withdrawal of consent
  • A copy of information you provided in a commonly usable format, where the legal requirements for data portability apply
  • Information about relevant recipients and international transfers

Some information cannot be deleted immediately where it must be retained for accounting, tax, fraud-prevention, contractual or legal reasons.

To exercise your rights, contact info@tournoir.ch. We may request reasonable information to confirm your identity before responding.

You may also contact the Swiss Federal Data Protection and Information Commissioner:

https://www.edoeb.admin.ch/

If the GDPR applies to your personal data, you may also have the right to submit a complaint to the competent data-protection authority in your country.

17. Automated Payment and Fraud Checks

Stripe, payment-card providers and financial institutions may use automated systems to authorize payments and identify suspected fraud.

TOUR NOIR does not make other solely automated decisions that produce legal or similarly significant effects for visitors. If a payment is declined and you believe this occurred incorrectly, contact us and we will review the order information available to us. Final payment authorization may remain subject to the payment provider or issuing bank.

18. Children’s Privacy

TOUR NOIR is not directed specifically at children, and we do not knowingly collect personal data from children for marketing purposes.

19. Changes to This Policy

We may update this Privacy Policy when the website, services or legal requirements change. The current version and revision date will always be published on this page.